Creative director, researcher, UX designer, systems architect, UI designer, project manager, program director
DEVELOPING A NEW ECOMMERCE PLATFORM
CannaGetIt is an eCommerce-based mobile application that brings together consumers, dispensaries (retailers), and delivery options within the exploding cannabis industry, while also supplying marketing, sales, social media, and data analytics to all aspects of this emerging industry.
UNDERSTANDING THE PROBLEM
During our stakeholder interview, we noticed that getting proper recommendations for medicinal cannabis has always been very tough, especially to inexperienced users having trouble finding an exact cannabis remedy they prefer and also getting the right education about it. After doing proper research, we found out there was NO platform out there offering such, and since stores retailing cannabis are mostly illegal, making it difficult for users who are too afraid to ask getting the help they needed. This made the project a little daunting but exciting.
Stepping into the users' shoes
To guide our decision-making process, the personas were created since there were several users of the platform with different needs.
UNDERSTANDING THE USER
Based on our understanding and findings from stakeholder research and competitor analysis, we came up with the following user stories
creating a human-centric journey
The user flow was designed completely to reflect the user needs, rather than that of the product itself, this means we neglected aesthetic for usability.
Users are able to get recommendations and find locations as easy as possible.
ecommerce have never been much better
We finished up the design in no time due to having a proper understanding with the stakeholders and what they wanted.